EDMONTON -- Saying the Edmonton Eskimos are at a critical stage for their future, general manager Ed Hervey fired head coach Kavis Reed on Monday and said he will bring in a new man who is more like himself. "It is my feeling the club is at a stage that is critical to our on-field expectations and this move was necessary," Hervey told a news gathering hours after he informed Reed he was gone after three years as head coach. "I have confidence this decision will give our club its best opportunity to compete at a high level heading into the 2014 season." Hervey said his plan is to appoint a head coach who will bring a structured environment, a unified coaching staff and have the ability to develop players. The first-year GM said hes looking for a coach who could bring the best staff with him, but added he has not spoken to the current Eskimo assistants about their future. "Its going to be a very thorough and methodical process and Im going to choose the right coach," he said of the search. "Not the right fit, but the right coach. Im going to get someone who is a little bit more like myself, a little more detailed and structured and not really looking to spend a lot of time with you guys, more time developing the football team." Reed took over the Eskimo coaching job in 2011, leading them to an 11-7 record, second in the CFL West and was a finalist for coach of the year. In 2012 their record fell to 7-11 and this year they were 4-14, one of the worst records in franchise history. Hervey, who didnt speak to the media for much of the season, said hes "not certain" there was much Reed could have done this year to save his job. "The record aside, there were other factors in my decision and moving forward I believe when I appoint the next head coach he will have all the qualifications that I want for this team. I believe that this team in some ways unachieved at times. The record did not reflect the changes we made in the off-season." He was especially critical of the teams season-long rash of penalties that cost them valuable yards, first downs and points. He said Reed, his staff and the players never resolved that issue "and that was a concern of mine." He did, say, however that he was impressed with Reeds ability to motivate the players, especially in the latter stages of the season when their playoff hopes were gone and they were unable to halt losing streaks. "Even when we were eliminated from the playoffs and many suggested there was nothing to play for, he was the only man downstairs who was capable of keeping those men together and playing as hard as they did. Even in the games they lost you could see the efforts they played with a I marvel at his ability to motive those men not only all season but during those times." Hervey said Reed did a good job of holding players accountable and that despite the dismal record he "saw growth to this roster and Im excited about 2014 and what it brings." A day earlier, in his post-season talk with the media, Reed said he gave the Eskimos everything he could and the won-loss record "doesnt reflect the character in the locker-room and the growth in that room moving forward. "This is a microwave society," he added. "People feel the more changes you make the closer you get to something. Actually, the more changes you make the farther away you get." Reed came to Edmonton as a defensive back in 1995 and played five seasons with the Eskimos. He spent 10 years as an assistant coach with five different CFL teams before being named Edmontons head coach in 2011. "This community has been tremendous to me for 20 years and Ive enjoyed every waking moment Ive spent in this community," he said. Several players who attended Herveys news conference said the team feels bad for Reeds firing, something they as players contributed to. But, said quarterback Mike Reilly, a 4-14 record will result in changes. "Its a tough part of the business. Kavis is a good coach, a great man and I really enjoyed playing for him . . . he helped me a lot. His desire and his abilities will land him somewhere and he will get another opportunity." Custom Colorado Avalanche Jerseys . The mixed zone is not a place to make friends. Teemu Selanne Jersey .com) - The red-hot Los Angeles Kings take aim at an eighth straight victory on Monday night as they wrap up a road trip versus the Calgary Flames. http://www.hockeyavalanche.com/authentic-patrick-roy-avalanche-jersey/ . JOHNS, N. Peter Forsberg Jersey .ca presents its latest weekly power rankings for the 2013-14 Barclays Premier League season. Rene Robert Jersey . -- Peyton Manning is the only player in this Super Bowl who has won the big game.La belle ville was abruptly woken up early Wednesday morning as it suffered through its first snowstorm of winterlude. By mid-morning, those grey skies were getting replaced with blue ones. Rays of soccer sunshine began appearing over at City Hall as the great and good of FIFA U-20 Womens World Cup Canada 2014 began descending on the building. The last such time I had managed to wangle myself into one of Montreals most iconic of structures was shortly after your Montreal Impact were crowned 2009 USL playoff champions. I felt like a kid again that late fall early evening, as I waited on City Hall steps for the Impacts team bus to show up; packing the trophy, inside to receive a civic honour and back on the bus for their White House moment. The entire Impact squad, coaching staff and exec feted on that fabled Montreal Canadiens ice surface. As one, a sold out Bell Centre crowd rose to their feet to applaud their soccer champions. Tears were shed, and you knew at that exact moment, soccer had landed most firmly on Montreal terra firma. The roots of that arrival though are traced back to the spring of 2007 when, not only a key host city for the FIFA Under-20 World Cup Canada 2007, the organizing committee bestowed on Montreal the honour and privilege of opening the tournament. It was June 30 when Brazil played Poland with over 55,000 rocking Stade Olympique, including some Carlito football geezer best known as Carlo Ancelotti (I think he manages Real Madrid these days). Start as you mean to go on then, as FIFA Under-20 World Cup Canada 2007 blew up the FIFA record book on previous U-20 or Youth World Cups as they were previously tagged. Through the three weeks, close to 1.2 million supporters flocked to the venues across this fertile football land, all occurring under the watchful eye of Peter Montopoli, Canada 2007s National Event Director. Wednesday morning at City Hall, Montopoli rose to the podium as Chief Executive Officer of FIFA U-20 Womens World Cup Canada 2014. On Friday, he briefly took time out to reminisce about 2007. "The success of the 2007 competition was really a result of the people who came out and supported the players and organization. In Montreal, clubs made a huge impact on the attendance numbers and created a really dynamic environment, and the volunteer community was phenomenal." Since taking over as the highest ranking administrator in Canadian soccer, as CSA General Secretary in early 2008 reporting directly to FIFA and overseeing an organization that ticks as Canadas soccer nerve centre, Montopoli has stared down immense challenges both structurally and performance related over the intervening years. Even a possible mutiny from a band of merry ladies who shrugged over Deutschland 2011 disappointments by going on to achieve unprecedented soccer fame and glory a mere 12 months later in London. As optimistic as he may well be for Canada 2014 before that, Montopoli is realistic. The biggest mistake any organizing body for a national tournament can make is to expect much the same the second time around. "We hope to replicate that in 2014, but we need the support of the community, and Wednesdays press conference was an important first step towards developing those strong relationships with the business, government and soccer community in Montreal," Montopoli disclosed. "We are proud and very happy to be hosting the largest number of matches for the FIFA U-20 Womens World Cup Canada 2014 in Montreal. The City of Montreal will really be our headquarters for the competition, for both the National Organizing Committee and for FIFA, starting with the Official Draw on March 1." Spoken like a seasoned diplomat, at City Hall on Wednesday morning, Montopoli stood four square with MMontreals highest ranked municipal officer Denis Corderre.dddddddddddd Elected mayor just earlier this month, Corderre didnt waste much time displaying his sporting credentials when taking to his personal Twitter account to take a pop at an underperforming extremely well-paid member of les Habs. In an instant, Corderre went from little-known well-regarded local politician to Twitter celebrity. That fame only fleeting, on Wednesday when he took to the podium at City Hall, Corderre deftly handled his introductory soccer speech in the same manner Messi waltzes around opponents. Corderre may have been speaking to a hushed room but he was wise enough to know he was also speaking to a growing demographic of the Montreal electorate. Montopoli was suitably impressed with his administrative team mate. "We are thrilled to have the support of Montreals Mayor, Denis Coderre," he said. "His participation in this weeks announcement at Montreal City Hall of the FIFA U-20 Womens World Cup Canada 2014 venue pack on sale and official draw information demonstrated his commitment to supporting us as we move towards the competitions in 2014 and 2015." The final part of the Canada 2014 podium in Montreal is Francis Millien. Instrumental in Montreals extraordinary 2007 legacy, Millien is a veteran of the beautiful game with over 35 years service, mainly as an administrator. Not many even in the Canadian media though can claim to have sat down with Zinedine Zidane but Millien has. There at Stade Olympique in full force for FIFA U-20 World Cup Canada 2007, Millien is well aware of la belle villes football pedigree. "Montreal is a soccer city. You can feel the excitement in the soccer community when big matches are taking place. I have always been confident that Montreal would be an excellent host city for international competition. We proved it in 2007, and well prove it again in 2014 and 2015," Millien told TSN.ca. As Montreal will be Canada 2014s beating heartbeat, so was the city of Edmonton when the nation last hosted this tournament back in the summer of 2002. No prizes for guessing which London 2012 medal-laden international soccer superstar waltzed off as tournament MVP and top scorer. Crushing all English hearts as she smashed five into the English net in the quarter-finals, Christine Sinclair is no recent football phenomenon. A decade before that crushing London 2012 semi-final defeat, 19-year old Sinclair and many of the London 2012 heroes suffered the agony of defeat in that 2002 final played at Commonwealth Stadium in front of a very loud and very knowledgeable crowd. Compounding the misery? It came at the hands of the US in extra time with a second half so termed golden goal resulting in Canadian silver. Montopoli recollected the heartache but like all bad, goodness ultimately prevails. "The last time Canada hosted this competition back in 2002, we won a silver medal and helped set a still-standing record of 47,784 fans in the final. I have no doubt that Canadians will once again rally behind our U-20 team like they did in 2002." "Canadians will remember how Christine Sinclair, one of this years FIFA Womens World Player of the Year nominees, wowed fans in 2002 and received both the adidas Golden Boot and adidas Golden Ball for her efforts. "Today, many of the 2002 Canadian players who captured the hearts of a nation are representing Canada on the senior womens national team," concluded the chief executive officer of FIFA U-20 Womens World Cup Canada 2014 Set August 2014 aside. Mark it in your calendars now. The world will be watching and Montreal will not disappoint. You can reach and follow Noel Butler at:Noel.Butler@BellMedia.ca @TheSoccerNoel on Twitter Cheap Buffalo Sabres GearWholesale Calgary Flames JerseysCheap Adidas Colorado Avalanche JerseysMontreal Canadiens Outlet StoreWholesale New Jersey Devils JerseysAdidas Arizona Coyotes JerseysCheap Adidas Boston Bruins JerseysCheap Adidas Carolina Hurricanes JerseysChicago Blackhawks Shop Free ShippingWholesale Columbus Blue Jackets JerseysDallas Stars Shop Free ShippingCheap Adidas Detroit Red Wings JerseysAnaheim Ducks Jerseys ChinaWholesale Edmonton Oilers JerseysFlorida Panthers Shop Free ShippingWholesale Los Angeles Kings JerseysMinnesota Wild Outlet StoreCheap Adidas Nashville Predators JerseysCheap Adidas New York Islanders JerseysNew York Rangers Winter Classic JerseysCheap Adidas Ottawa Senators JerseysCheap Adidas Philadelphia Flyers JerseysWholesale Pittsburgh Penguins JerseysCheap Adidas San Jose Sharks JerseysSt. Louis Blues Winter Classic JerseysWholesale Tampa Bay Lightning JerseysToronto Maple Leafs Outlet StoreVancouver Canucks Outlet StoreCheap Adidas Vegas Golden Knights JerseysCheap Adidas Washington Capitals JerseysCheap Adidas Winnipeg Jets Jerseys ' ' '